How Lion & Lion Launched a New Service Line and Won $50K in Business with Data Strategy Support
They embedded seamlessly with our team at Lion and helped us launch a new Data and CRM service line from scratch. Their strategic and technical support not only automated reporting for our top clients but also helped us win new business with enterprise accounts. A true extension of our team!
WHAT YOU’LL LEARN
- How to spin up new data-driven services within an agency setting.
- How to replace external tools with open-source reporting automation.
- How strategic insights and reporting can directly improve campaign performance and win new business.
THE PROBLEM
Lion & Lion, a digital marketing agency operating across Southeast Asia, wanted to level up its data capabilities. The team lacked a structured approach to client reporting and had limited internal resources to launch their own data and CRM service offerings. They also relied on a costly external vendor for campaign analytics and needed to improve reporting speed and quality to stay competitive with top-tier clients.
THE HYPOTHESIS
By investing in a robust internal data strategy, Lion & Lion believed they could launch an entirely new service line focused on analytics and CRM, reduce dependency on external vendors, and strengthen relationships with key clients through timely reporting and performance insights. The right partner would need to integrate seamlessly with their team, move fast, and own both the technical and strategic outcomes.
THE SOLUTION
Gitforce embedded with Lion & Lion’s leadership, creative, and account teams over a six-month period, working full-time in Malaysian hours. The engagement focused on standing up a new data capability inside the agency, executed through six coordinated steps:
1Launch Data Offering
Gitforce collaborated directly with the CEO to design a new client-facing data and CRM service line. They interviewed internal stakeholders and built go-to-market documentation outlining core analytics offerings, use cases by industry, and implementation paths for prospective clients. This included a pitch framework the team could use in sales conversations.
2Automate Reporting Stack
The agency was spending over $5,000 annually on an external reporting tool. Gitforce replaced this with a fully open-source Streamlit-based reporting framework. Built on top of Python and Google Sheets, the new dashboarding system was modular, client-specific, and integrated directly into their data workflows—eliminating vendor costs and improving performance.
3Standardize Weekly Reports
Gitforce worked with the accounts team to implement a consistent reporting cadence for Lion & Lion’s top 5 clients. This included campaign KPIs, channel performance breakdowns, and tailored visualizations that could be emailed or shared live. Each dashboard was designed with built-in logic to refresh data weekly without manual intervention.
4Optimize Campaign CPL
By analyzing creative asset engagement and audience performance across social and paid channels, Gitforce uncovered trends in content types that yielded lower CPL (cost per lead). They packaged these insights into client deliverables, helping the creative team focus on top-performing formats and demonstrating performance lift during campaign reviews.
5Win Data-Driven Deals
Gitforce built proposal-ready analytics plans for prospective FMCG and government clients, helping Lion & Lion respond to high-stakes RFPs. These proposals showcased potential insights, reporting capabilities, and custom KPIs.
6Lead Client Sessions
Fully embedded into the team, Gitforce acted as an internal data lead during client meetings—presenting dashboards, answering questions, and giving strategic recommendations. Their ability to represent Lion & Lion externally helped the agency appear larger and more sophisticated in its analytics capabilities.
THE IMPACT
- Eliminated $5000/year vendor cost with an open-source reporting solution.
- Enabled a new analytics and CRM service line in collaboration with executive leadership.
- Supported weekly reporting for the agency’s top 5 clients with 100% automation.
- Helped reduce cost-per-lead for multiple campaigns through creative performance analysis.
- Contributed directly to $50,000+ in new revenue by co-creating proposals for enterprise clients.